Photography

Our photography captures a slice of everyday life, whether we're depicting our users or our staff. It should make the viewer feel like they're right there in the room. It's about telling stories of people working together through personalities, interactions, and experiences.

Just enough is more

  • Scenes should be fairly sparse while still feeling authentic and warm. Not too many props or elements that distract from the subject
  • When applying photography to layouts – one large, impactful photo is better than several photos collaged together

No bullshit

  • The setting, attire, and activity should feel relatable, not overly produced or outlandish
  • Scenes aren't overly staged – the papers on a desk shouldn't be perfectly stacked. But avoid going too far and looking messy
  • True to life – not sepia, black and white, color tints, blurs, or filtered
  • Natural lighting rather than artificial lighting is preferred
  • Stock photography should not be used. Custom photography or a photo from our library is preferred
  • Models should not be looking at the camera unless the image is meant to be a traditional portrait
  • Models should exhibit natural body language. Relaxed, not posed. Unexpected and non-cliched poses can achieve this

Stopping power

While the production and content of the photos will remain straightforward and clean, there is room for creativity in composition, layout, crop, depth and angle. This, in addition to the emotional quality of the people, can add the drama, interest, and stopping power when needed.

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Natural body language

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Without feeling too posed

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Pleasantly happy

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Not overly or inexplicably happy

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Cool hued lighting

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Not warm hued lighting

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In a dense setting, have a focal point in the foreground and a shallow depth of field

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Rather than multiple equally-weighted figures

Example photos

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